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Trader Joe's Increases Price of 'Two Buck Chuck'

The price of a bottle of Charles Shaw wine at Trader Joe's increased this week to $2.49.

After 11 years, Trader Joe’s increased the price of its “Two Buck Chuck” wines. The cost of a bottle of Charles Shaw increased from $2 to $2.49 this week in California.

“We’ve held a $1.99 retail price for 11 years. Quite a bit has happened during those years and the move to $2.49 allows us to offer the same quality that has made the wine famous the world over,” said Alison Mochizuki, spokeswoman for Trader Joe’s in the Los Angeles Business Journal. “In general, our retail prices change only when our costs change.”

The wine sells for $2.49 to $3.79 in other states.

As of last year, Trader Joe's said it had sold 600 million bottles of the various varietals: chardonnay, merlot, cabernet sauvignon, shiraz, sauvignon blanc, pinot grigio, and white zinfandel.

What will you call Two Buck Chuck wines now?

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Dwayne Hoover January 26, 2013 at 07:04 PM
Yea, but buying the 2.5 Buck Chuck instead of the Dom Perignon is us part of the process of getting rich. Wasting the money on the expensive stuff makes you feel rich when your drinking it but after the short term affects wear off your back to the grindstone.
V Oro Patcher January 26, 2013 at 11:24 PM
Being privlaged and making fun of odders is not cool.
Cathy P. January 26, 2013 at 11:49 PM
@V Oro Patcher: hope you feel better tomorrow.
Slim Jim January 27, 2013 at 12:26 AM
I agree. The Yellow Tail wines are quite good. Reasonably priced....definitely better than settling for Gallo.
Slim Jim January 28, 2013 at 02:16 AM
@ Oro who is making fun of the less privileged? I can easily afford Dom Perignon but prefer other, less expensive champagne. . That doesn't make me privleged...just discriminating.

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